Social Media is NOT Everywhere!

Sorry to be out of touch, I've been busy transitioning to a new career path, as VP of Marketing for Encell Technology. We make green and alternative energy storage and monitoring solutions for the utility, wireless, healthcare, computing, and security industries. We are most specifically NOT a media venture. Sure, as the marketing exec I will be implementing all our media and communications strategies, but we do not rely on media traffic for our revenue. For that I give great thanks. That industry has been taking a beating the last couple of years, and as I watch my social media friends work harder than ever to justify the industry we all believe in, it's interesting to see the other side.

As a product manufacturer, there is great value in stealth. There's a lot of competition out there that can't wait to pounce whenever the opportunity strikes, with potentially huge implications. We can't afford to be as transparent as the media business is. We need to be careful what we share because despite what you may have read, business is not all cooperation and esprit de corps. Sadly.

I have to admit the break has been nice. The ability to focus on the features and benefits of a product seems far simpler than navigating the razor-thin margins of content sharing deals, video channels on youtube, trackbacks and reverse linking and long-term social media monetization strategies. That is not to say we won't be using these tools going forward--we most certainly will. But they'll be just that--tools. They won't be the product. They won't be the revenue stream. And they won't be the only tools we use.

What are your thoughts? How are you holding up if media is your revenue stream? How are you using these tools if you make a line of products, like we do?