This Stuff Works

We launched our Facebook and Twitter initiatives about two months ago with a goal of updating at least 5 times a day on both platforms. Since we started, we have seen the percentage of traffic driven to rowdy.com from these platforms grow fantastically. Facebook is up over 200% and Twitter 550%.  In a month.

But I worry because the overall traffic numbers re actually down from before we did this. Are they just moving over to Facebook for most conversations with a nod to Rowdy? Anyone else have any experience with this?